Today Sky News is launching an ambitious new campaign, Stand Up Be Counted.
:: Click here to visit the site
The project sees us launch a dynamic digital platform where young people aged between 16 and 25 can talk about the issues that affect them.
Anything from personal reflections on their lives, to their frustrations around the stereotypes the media turns them into, to their optimism about the future.
According to a Sky News poll, almost half of the young people in Britain are not engaged in politics, feel their voices are not heard and don't believe that politicians are addressing their needs.
That makes for depressing reading.
We, the media, are partly to blame, often portraying young people as stereotypes, the victims or the agitators.
Indeed only 18% of young people say that traditional media is the best platform to reflect their views and concerns. I am determined to change this.
Some of the results from the poll This is why we are launching Stand Up Be Counted.
Not only is it a place where young people can share their thoughts but it also means that we can help amplify their voices and make them a genuine part of our Sky News content.
We would like thousands of young people across the country, from every constituency, to share their thoughts with us, as they already do on their social networks.
Within just a few seconds video, blogs and comments can be uploaded and shared with fellow Stand Ups on our platform and across social media platforms including Twitter, Facebook, Google+, WhatsApp and Kik.
I am 52, it's been a while since I was considered young, but when I talk to younger people now I am always bowled over about how creative, how deep thinking, and how motivated they are.
They just feel, quite rightly, disengaged from the Westminster bubble which decide the direction in what our country heads.
Some of the young people who have shared their views on the site Likewise news organisations like Sky need to up their game, and help explain how policy decisions directly affect the lives of young people, and how they can influence those decisions via voting. We just need to avoid doing it in a preachy, patronising way.
There is a danger that young people could be sidelined, becoming so disengaged that they lose their voice - not necessarily amongst their peers - but with the establishment who contribute to shaping their future.
Long gone are the days of young people being seen and not heard, we need to do all we can to ensure their voices are received loud and clear, ensure they stand up and are counted.
:: Stand Up website: www.skynews.com/standupbecounted
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