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Using a bright pink minibus to encourage women to vote is not "patronising", Labour's deputy leader has insisted.
Harriet Harman will head up the "woman-to-woman" campaign, which aims to visit more than 70 constituencies before the General Election.
But she was forced to defend the push at a briefing for journalists after questions were asked about the colour of the 16-seater vehicle.
Ms Harman denied suggestions the campaign was "patronising" to women, and said the colour showed it was "different".
"Is it not magenta or something?" she joked.
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"We wanted to mark that this was something different.
"We wanted it to look conspicuous and therefore a white van was not going to do the job."
She added: "It is a very nice looking bus ... It is the correct colour. This is a One Nation Labour colour."
Conservative MP Caroline Dineage said: "The wheels have come off the Labour bus.
"Getting Harriet Harman to drive around the country in a pink van to try and attract the female vote is as patronising as it gets.
"This is clearly just another divisive gimmick that the electorate will see through."
Ms Harman said at the briefing the party doesn't want women to "give up on politics".
"If you look at the figures, the disaffection that there is with politics is even more pronounced among women," she said.
More than nine million women did not vote at the last election.
"We want women to feel that this is their democracy and politics is for them as well as for men."
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We use cookies to give you the best experience. If you do nothing we'll assume that it's ok.
Using a bright pink minibus to encourage women to vote is not "patronising", Labour's deputy leader has insisted.
Harriet Harman will head up the "woman-to-woman" campaign, which aims to visit more than 70 constituencies before the General Election.
But she was forced to defend the push at a briefing for journalists after questions were asked about the colour of the 16-seater vehicle.
Ms Harman denied suggestions the campaign was "patronising" to women, and said the colour showed it was "different".
"Is it not magenta or something?" she joked.
1/7
-
Gallery: A Look At Backfiring Political Campaigns
The Tories' first election poster depicted a 'road to a stronger economy'. Their campaign backfired when it turned out the road in question was in Germany
The Labour party was criticised by its 'peas in a pod' poster. It claimed the coalition has added £450 to shopping bills through increasing tax - but all the items shown were VAT-free
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Ukip used this Billboard campaign to illustrate how EU migrant workers were leaving British people out of jobs. However, it turned out the actor in the photo was a migrant himself, from Ireland
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In another attempt to build support, Ukip launched the #WhyImVotingUkip hashtag. However, it was hijacked by users posting sarcastic comments
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The Home Office came under fire after introducing vans with warnings to illegal immigrants. The posters - which told law breakers to 'go home' were withdrawn by the government
"We wanted to mark that this was something different.
"We wanted it to look conspicuous and therefore a white van was not going to do the job."
She added: "It is a very nice looking bus ... It is the correct colour. This is a One Nation Labour colour."
Conservative MP Caroline Dineage said: "The wheels have come off the Labour bus.
"Getting Harriet Harman to drive around the country in a pink van to try and attract the female vote is as patronising as it gets.
"This is clearly just another divisive gimmick that the electorate will see through."
Ms Harman said at the briefing the party doesn't want women to "give up on politics".
"If you look at the figures, the disaffection that there is with politics is even more pronounced among women," she said.
More than nine million women did not vote at the last election.
"We want women to feel that this is their democracy and politics is for them as well as for men."
Top Stories
- Report: NHS Whistleblowers Considered Suicide
- Weeping Concordia Captain Due To Learn Fate
- Three Held In Anti-Terror Operations
- American Sniper's Alleged Killer On Trial
- Over 300 Migrants Missing In Mediterranean
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