Labour is giving away 'Hell Yes' T-shirts to party donors after Ed Miliband used the phrase when questioned about whether he was "tough enough" for Downing Street.
The Labour leader and Prime Minister David Cameron faced tough questioning earlier this week during the 90-minute Sky News Channel 4 Battle for Number 10 programme.
During the election set-piece event, Jeremy Paxman grilled Mr Miliband, suggesting he was a "north London geek" who could not handle the likes of Vladimir Putin.
"Am I tough enough? Hell yes, I'm tough enough," Mr Miliband said.
A Labour spokesperson said: "These limited-edition Ed Miliband-inspired election T-shirts are available to anybody who donates £15 or more online this weekend.
"Labour raised over £1m in small donations online in the last year, and our Vote Labour tea-towels were hugely popular.
"While the Tories rely on a small group of super-rich donors, Labour's election campaign is built on the contributions of thousands of members in every corner of the country."
Chancellor George Osborne poked fun at Mr Miliband's use of words when he addressed the Tory spring conference in Manchester.
"I was listening to Ed Miliband, with all that legendary statesmanship of his, saying 'hell, yeah, I'll be a leader'," he said.
"I'll tell you where that leads: a return to rising unemployment; a return to rising debts; a return to economic chaos.
"Hell? Yes indeed."
Mr Cameron refused to debate Mr Miliband head-to-head, but agreed to the 90-minute session which was split into 18-minute interviews for each man with Paxman and an 18-minute questions session with a studio audience.
Despite Mr Miliband's attempts to show his tougher side, an ICM/Guardian poll gave victory to Mr Cameron with 54% of the 2,000 people asking saying he had performed best, but it was close and 46% gave the win to Mr Miliband.
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