Twitter Launches 'Lifesaving' Alerts Service

Written By Unknown on Senin, 18 November 2013 | 22.11

An emergency alert system that highlights urgent tweets with potentially lifesaving text messages and pop-up notifications has been rolled out across the UK and Ireland.

Police forces in both countries have signed up to Twitter Alerts, which will be used in "crisis, disaster and emergency" situations.

The Environment Agency and Natural Resources Wales will use the service to warn of flooding, while the Foreign Office will send alerts in the event of a terrorist attack or natural disaster overseas.

London Fire Brigade and London Ambulance Service will post critical updates during emergencies in the capital.

The service, which also highlights alerts on Twitter with an orange bell symbol, launched in the US, Japan and Korea in September.

Twitter Alerts have launched in the UK and Ireland The Met Police is among dozens of organisations which have signed up

It has since been used to warn of tornadoes, child abductions and gun attacks.

A spokesman for Twitter said British and Irish organisations are able to choose what type of information is posted as an alert.

"All of the organisations participating in the launch already use Twitter as a tool to communicate important information to their followers," he said.

"The added functionality of Twitter Alerts will help them reach their followers with important and accurate information during emergencies, natural disasters or when other communications services aren't accessible."

John Curtin, head of incident management at the Environment Agency, said digital communication had improved the way it shares information during times of crisis.

An example Twitter Alert Twitter Alerts were launched in the US earlier this year

"During an incident such as flooding, we see significant spikes in related conversation," he said.

"Twitter Alerts provide an excellent opportunity to increase the visibility and urgency of our most vital warning messages so that people can take action to protect themselves and their property."

Commander David Martin, who is in charge of emergency planning for the Metropolitan Police, added: "Getting fast and accurate information to the public in a major incident or terrorist attack really could make a lifesaving difference."

Twitter users can activate and disable alerts on the subscription pages of participating organisations' accounts.


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