By David Crabtree, Sky Correspondent
The Royal birth is generating a mass of souvenirs and memorabilia - providing a huge sales boost for British companies.
Pottery companies are on standby for the Duke and Duchess's baby to be named.
At Royal Crown Derby they are poised to produce several pieces priced from around £50 up to £16,500, which is a gilded, hand-painted table centrepiece.
Simon Willis, the sales and marketing director, said: "Obviously not knowing what the name is before time means we can only do so much work before we start producing the pieces.
"We at least know it is a boy so we are doing the blue range. The name will be in gold. We can print all the other colours and hold the name until the last minute.
"Fingers crossed, it would be nice to know by Friday and we can prepare over the weekend and get into production next week."
He said there was now a worldwide demand in the collectables.
Royal Crown Derby says it had workers in 20 minutes after the announcement "We knew this was coming because we had nine months warning which was similar I suppose in many ways to the Royal wedding.
"The difficulty here has been is it a boy? Is it a girl? There is a great deal of international interest, which means exports for us and good news for the UK.
"So when they talk about the massive amount of business that is going to be done in relation to the Royal baby, a lot of that will be exported."
He added: "It is amazing that the Russians, for example, are taking an interest in this.
"And other parts of Eastern Europe, Kazakhstan, Azerbaijan - other countries we have probably never even heard of - are really taking an interest in this, which is fantastic for us.
"We have had three very good years with a Diamond Jubilee, a Royal wedding and now a Royal baby.
Dr Laura Cohen, chief executive of the British Ceramic Confederation, highlighted how foreign collectors, especially from countries such as America and Japan, prize items from the UK.
She said: "This will be a welcome boost for UK tableware and giftware manufacturers, generating significant sales for many companies in the UK and overseas.
The Royal couple's wedding was also a bumper time for memorabilia firms "UK manufacturers are uniquely placed to commence manufacturing as soon as the baby's name is announced and so respond rapidly to orders.
"Many customers value the 'Made in England' back stamp on cherished family items such as these marking Royal occasions."
Memorabilia to mark the Royal birth will be led by the official range produced by the Royal Collection Trust.
In recent years, the organisation has produced high-quality bone china items to mark historic moments for the monarchy.
A spokeswoman for the trust said: "Royal Collection Trust has produced a number of commemorative china ranges to celebrate Royal anniversaries and events, most recently for the Royal wedding, the Diamond Jubilee, and the anniversary of the coronation in 2013."
Burleigh Pottery in Stoke-on-Trent is also waiting for the all-important name of the Royal baby.
They had two prototype mugs ready, one pink and one blue. Work is now starting on the blue mug.
"We are so excited about this baby," said the firm. "Being a part of it in the manufacturing world is wonderful."
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